深泽直人关于无印良品设计理念的演讲

他演讲的主题是：无印良品的设计理念-非设计

他主要从三个部分讲的：

现在社会面临的问题-设计的问题-（ecological design）生态设计

（主要的思想在他的著作：不为设计的设计=最好的设计）

从生态设计引入无印良品的 设计理念-原型设计、好用设计、非设计

（这部分的内容在设计中的设计里面讲了很多）

从原型设计的通过一些作品演示，提出Affordance（示能性）以及一些人的本能行为，

 

An outline of design（设计的轮廓），提到A single line。

（这一部分的内容主要来自他的 著作：设计的轮廓）

China will play an important role in design near in future. It is because you already have knowledge and energy to produce everything in the world. There are more than enough and design throughout the world today. So today, we have consider about our roles for design and our responsibility as designer once again.

中国可能在不久的将来在设计方面承担主要的任务，因为现在你们已经获得了智慧和能力，能创造这个世界的所有的东西。我们制造过多的东 西，世界上到处充满了设计，所以我们今天要认真的的考虑设计和设计师的责任。

A word “spontaneous” does not provoke any sense of intentions. Relationship within situations, environments and objects which seem as if it was naturally built. Outlines for objects are drawn by situations and environments. This is what we call “ecological design”. When objects and the environments are in harmony, we call it ecological design. Working on design as if work is built by nature.

有一个词语“自然”，这词语里面有意图的感觉。好像自然地创造出来的东西 和环境、状况的关系。由周围的环境和状况来画东西的轮廓。这就是生态设计。东西和环境的和谐，这个就叫做生态设计。好像自然地创造出来的设计。

I feel more that I am feeling with my eyes rather than watching with my eyes. Watching is a conscious act while feeling is subconscious.

 我不是用眼睛看，而是有用 眼睛触摸的感觉。“看”是意识的动作，“触摸”是无意识的动作。

Archetype 原型

A am constantly searching archetypes.

我不断地追求原型

Archetype is psychological terminology that was originally invented by Cart Gustav Jung.③

“原型”是由卡尔·古斯塔夫·荣格提出的心理学概念。

Archetype is something that exists deep under consciousness and it is genetically inherited.

它深深的贯穿心灵之中，是集体潜意识中形象的遗传基因。

Its expression represents a basic form of images that catalyses a common subconscious.

Despite the fact that people often experience not being able to answer when others question you which design you like, people say “I had looking for something exactly like this ” when they see good design.①②

有人问你“你想要什么样的设计”，这个时候你往往回答不出来，但有一天看到理想的设计会回答“我就是想要这样的东西”。 

Affordance

Random values each environments and situations.

环境提供给人们的价值。

Environments provoke our behaviors.

环境决定人们的行为。

 

When people are completely harmonized with things and environments, we call this harmony: beauty.

人与东西、环境达到完美的和谐，这就叫做“美”。

People are better engaged with environment when they are not conscious about it.

When people are conscious about things, their behavior become awkward.

人在无意识的时候达到和周围环境的和谐，如果意识到东西行为就会变成不灵活。

People are subconsciously aware of other uses beside their principle functions.

人们往往无意识地使用一些东西的一般功能以外的功能。

People are not thinking of objects while engaged.

人们在使用东西的时候，没有想 到东西。

Objects are used in subconscious.

东西是在无意识当中被使用 的。

Design dissolving in behavior.

和行为适应的设计。

在适应的环境中寻找价值。

Inevitable

必然

Feeling of being “fitted in”

适合的感觉

 

A single line. ④ 一条线

Between medium and matter. 在东西和环境之间

Between air and objects.在空气和东西之间

Between people and objects.在人和东西之间

Between objects and objects.在东西和东西之间

An outline of design.设计的轮廓

What is needed is “right design”, but design makes you life better.

我们需要正确的设计，让我们的生活变得更加美好。

|